from events to content marketing
What started as an events-focused partnership between Edible Boston and Brothers Marketplace stores was transformed after COVID-19 impacted in-person gatherings. We quickly pivoted to a content-driven strategy across our print and digital magazines, on-site content and social media channels.
SOCIAL MEDIA
Instagram Stories: weekly cooking demos and technique tutorials featured on our account and theirs
Sponsored Posts: our original content shared on our Instagram, Facebook and Twitter feeds and theirs
Product Placement: private label products featured in our highlighted Instagram stories
Giveaways: highlight products, gain followers and bring customers in
SPONSORED ARTICLES
Original stories highlighting an aspect of their business
PRINT ADVERTISING
Back cover with two-year contract
CREATIVE PARTNERSHIPS
Collaborated with other partners—the American Lamb Board and BostonChefs.com—for in-store events
